What Are Backlinks?
In order to understand what backlinks are, it’s important that we distinguish them from conventional links. In SEO, the term “links” refer to outbound links from your site, which is to say that they point to other sites and not your own. Because these links point to other sites, they don’t actually do anything to help increase your site’s ranking among search engines, which makes them relatively worthless in SEO.
On the other hand, backlinks are links from other sites which point or lead to your site’s content. Because these links point to your site, they can help improve its ranking on search engines, which in turn increases your site’s traffic. So if you want to promote your site on the internet then acquiring a large number of backlinks is one the best ways to do it.
Why Do They Matter?
To better appreciate why backlinking matters, try to imagine a relatively small and unknown store. One day, a group of people went to the store and bought some of its products. They liked their purchases so much that they began to tell their friends about the shop, who after purchasing the shop’s service, also began to recommend the shop to other friends. These recommendations increase the popularity of the shop, and therefore, increase its profitability.
A similar relationship exists between websites and backlinks. The more backlinks a particular site has, the more traffic it will receive, since it gets a lot of referrals from other sites. Sites which have a lot of quality backlinks are also more likely to gain a higher rank on the Search Engine Results Page, and this is because Search Engines operate on the assumption that backlinks are equal to popularity, and popularity is equivalent to quality services.
Another reason why backlinks matter is that search engines use web crawlers to index sites for their users. The more backlinks your site has, the easier it is for the web crawlers to index its pages. In this sense, backlinks can be thought of as votes, since they indicate just how popular your site is in relation to the number of backlinks that it is linked to.
So to summarize the benefits of backlinks:
– Backlinks increase the flow of traffic to your site.
– Backlinks increases your site’s PageRank
– Backlinks are essential in Search Engine Optimization
– Backlinks allows you to reach out to sites which are similar to your own.
– Backlinks play a major role in the growth of your site and the development of its content.
How to Get Quality Backlinks for Your Site
The simplest way to get a backlink is to go to another site that’s similar to your own, contact the site’s owner, and ask them to swap links with your site. Basically, they will link to your site, and in exchange, you link your site to theirs. Unfortunately, this is not a very practical method, because site owners don’t like to link to sites that they are not familiar with and Google dislike this form of agreement.
The best way to get a lot of backlinks for your site is to have a professional website with good quality content as well as services and products. It is always wise to choose reputable SEO company who will handle your organic and paid advertising campaigns online. The good news is our company provides the latest SEO techniques and we comply with all algorithm updates enforced by Google.