Google Ads is the process of paying Google for each click that occurs on your advert on Google's search engine. This is known as Cost-per-Click, otherwise known a CPC. Depending on your Google Ad Optimization score, you will be placed on either the Top of Google, or the bottom of Google.
These adverts can appear on Page 1, Page 2 and other pages of Google. Highly optimized Ads usually appear at the Top of Google, with the word "Ad" placed next to them.
THERE ARE 5 TYPES OF GOOGLE AD SERVICES:
1. GOOGLE SEARCH ADS
Google search Ads are adverts that appear on Google's search engines.
2. GOOGLE DISPLAY ADS
Google Dispay ads are adverts that appear on partnering websites of Google.
3. GOOGLE SHOPPING ADS
Google shopping ads are adverts that appear on Google search engine displaying an image and price of the product marketed.
4. GOOGLE VIDEO ADS
Google Video ads are adverts that appear on Youtube and partnering websites of Google.
5. GOOGLE APP ADS
Google Ap ads are adverts promoting applications on Google's entrire network except for Google shopping ads.