Keyword research is the first and most important step in digital marketing. It involves identifying the Most Frequently searched-terms people use when conducting a search query on search engines. People usually type in keywords on Google when looking for:

1. Information
2. Products
3. Services

Keyword Research involves researching, analyzing, and selecting the most beneficial keywords to use for your SEO and Google Ad campaigns.

This article will outline why keyword research is vital to the success of your online marketing campaigns, as well as show you how you can conduct it efficiently.

Brainstorming is the initial stage in keyword research. Create a list of potential search terms or keyphrases your audience might use to locate your content or website; include Synonyms, Related Words and Long-Tail Keyword Phrases as you brainstorm.

Once you've compiled your keyword list, it is vitally important to conduct extensive research into their Popularity and Relevance. Use available tools such as Google Keyword Planner to assess search volume and competition levels for these terms.

Consider factors such as relevance, search volume and competition when selecting the keywords most likely to bring traffic to your website. Its better to target Highly Relevant Keywords with lower traffic volumes than partially relevant keywords with high traffic volumes.

Conducting keyword research helps you better understand Who Your Target Audience is and the language they use when searching online for information, products, or services. This knowledge which will allow you to create more engaging and effective content for them, as well as write more appealing adverts.

Choose relevant keywords to increase SERP ranking and integrate them in your Meta Titles, Meta Descriptions, and URLs. Incorporating the Right Keywords in the Right Places will tell search engines what keywords you should appear for on Google. This will drive quality traffic to your site and increase conversions.

Keyword research gives you an edge over your competitors by helping to uncover keywords they may have missed, providing opportunities to target these terms for more traffic generation. There are many valuable keywords that get overlooked, and finding these keywords can be inexpensive and highly beneficial.

Keyword Research is essential when conducting Pay Per Click (PPC) advertising campaigns. By targeting relevant and high converting keywords, your ad can become more successful than ever before. You can determine a daily budget by looking at the Price-per-Click, which vairies from R1- R500, and decide how much would like to invest.

Once you have your campaigns running, you can determine which keywords work the best with Conversion Tracking. Conversion Tracking allows you to see which keywords lead to calls or inquiries. This allows you to focus your budget on those profitable keywords, and avoid wasting your budget on negative keywords.

THERE ARE 3 TYPES OF KEYWORDS TO CONSIDER:

SHORT TAIL KEYWORDS

MID TAIL KEYWORDS

LONG TAIL KEYWORDS