Let's first define "content." Content refers to any piece of information published on a website - this could include blog posts, videos, image, infographics or podcasts - that provides something of use or entertainment for its target audience. It should always remain pertinent, relevant and helpful for viewers to gain trust with your services or products.

High- quality content has long been seen as the cornerstone of Search Engine Optimization. Search engines such as Google reward websites that regularly publish fresh, engaging, relevant, and informative material - the more content there is on a site, the higher its chances of ranking higher in search engine result pages. We will explain why having more content is good for SEO and how having more can positively improve your ranking positions on Google.

More content allows keywords to be targeted more effectively with greater results. Search engines analyze website content to evaluate keyword relevancy. By producing more relevant articles, more keywords can be targeted more efficiently and thus bring in additional, targeted traffic to your site. This strategy could increase rankings for these terms on search engines as well as bring greater revenue for each of them.

SEVERAL EXAMPLES

Say, for instance, you own a fitness blog and want to rank highly for the keyword "best exercises for muscle gain". Create multiple blog posts covering different aspects of this topic such as:

1.  "10 gym exercises for ripped muscles," or 

2. "5 strength training exercises to grow your muscles". 

These will allow you to rank for long tail keywords. Long tail keywords are easy to rank for, and these are keywords that are four words and longer.

Content offers ample opportunities for internal linking within your site. Internal linking enables search engines to comprehend your site’s structure and highlight the most crucial pages, while adding to content creates opportunities to link directly with other pages of your site more accurately. By expanding on it further, additional opportunities arise for linking internal pages within it directly from content creation. Likewise, creating more pages of your website also opens more avenues for link building within that content itself.

WHY INTERNAL LINKING IS POWERFUL

Internal linking can also help distribute "link equity," commonly known as "link juice", across your website. When one page links to another page, some of its authority and relevance will transfer over, potentially increasing its rank on search results pages.

Backlinks can be generated more easily with content that is richer. Backlinks refer to links leading back to your website from other websites; search engines use backlinks as one of the key indicators when assessing authority and relevance of websites. By creating more engaging material on your website, the chances of other websites linking back increase significantly.

THE POWER OF EXTERNAL LINKS

Search engines recognize your site as authoritative and valuable when other websites link to it, signalling its value to search engines and ultimately improving your ranking in search results. However, not all links are created equally - authoritative sites with high-quality links tend to be more beneficial than low-quality ones for improving SEO results.

Social sharing increases with increased content. Social media plays an integral part of any SEO strategy, giving your audience more chances to share via social media by producing more articles. Your site may become more visible in search results when content shared through social media.

THE IMPACT OF SOCIAL SHARING

Social signals, including shares, likes and comments can also help your website's rankings in search results. Though their precise effect remains contested among SEO experts, most agree that social signals do influence search rankings.